Directions Semi Permanent Color # Deep Purple 4pcs

Directions Deep Purple is a rich, intense, semi-permanent hair color with velvety-soft, royal purple hues and blue undertones. It creates a mysterious and elegant look and is best used on pre-bleached hair for maximum vibrancy. Hair remains soft and conditioned. The color is vegan, cruelty-free, ammonia-, peroxide-, and PPD-free, and conditions hair while coloring. The color fades to smoky violet or plum tones.