Dark & Lovely Vivacious Red Rich Conditioning Color 394

Turn heads with the ultimate hair color for shiny, radiant hair—now with a new caring formula! Achieve long-lasting, vibrant hair color with Dark & ​​Lovely Fade Resist—the gold standard for beautiful hair color. Everyone’s favorite permanent hair color just got even better thanks to our new Moisture Seal Technology. Fade Resist delivers brilliant shine and helps protect hair from breakage. Intense hydration creates a silky, luxurious permanent hair color that lasts up to 8 weeks. Show your love for your hair while coloring—your true-to-life hairstyle will thank you!