Turn heads with the ultimate hair color for shiny, radiant hair – now with a new conditioner formula! Achieve long-lasting, vibrant hair color with Dark & ​​Lovely Fade Resist – the gold standard in beautiful hair coloring. Everyone’s favorite permanent hair color is now even better thanks to our new Moisture Seal technology. Fade Resist provides brilliant shine and helps prevent breakage. Intense hydration leaves hair silky soft and gives it a luxurious color that lasts up to 8 weeks. Care for your hair while coloring – your color-fast hairstyle will thank you!












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