Dark & ​​Lovely Fade Resist Brown Cinnamon Rich Conditioning Color 391 Turn heads with the ultimate hair color for shiny, radiant hair—now with a new conditioning formula! Achieve long-lasting, glossy hair color with Dark & ​​Lovely Fade Resist—the gold standard in beautiful hair color. Everyone’s favorite permanent hair color just got even better thanks to our new Moisture Seal Technology. Fade Resist delivers brilliant shine and helps protect hair from breakage. Intense hydration creates silky, luxurious permanent hair color that lasts up to 8 weeks. Show your care while coloring—your true-to-color hairstyle will thank you!












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