Directions Semi Permanent Color # Denim Blue 4pcs

Directions Denim Blue is a popular, cool-toned semi-permanent hair color from La Riche Directions that creates a deep, grayish-blue color reminiscent of classic jeans. For best results, bleach your hair first. Apply the color with gloves, distribute evenly, let it sit for 15-60 minutes (heat intensifies the color), and rinse with cold water. Note: The color stains easily and will fade after washing.